Director: James Watkins
Writers:
Susan Hill (novel), Jane Goldman (screenplay)Stars:
Daniel Radcliffe, Janet McTeer and Ciarán Hinds
Box office:
Budget:
$17,000,000 (estimated)Opening Weekend:
$20,874,072 (USA) (5 February 2012) (2855 Screens)Gross:
$54,322,273 (USA) (29 April 2012)
Insitutional factors:
Target audience - People younger than 25 but older than 15.
Distrubution - Wide distribution
English cultural representations
Typical stereotypes were represented as having people working for eachother and person being the boss having more control over the person who was working for them. It was also in a typical old english village and an old victorian looking house, typically related to english culture.
Audience appeals
Horror, well known main actor, director, something new, high production values
Production context
The film was announced in 2009, with Jane Goldman as screenwriter and later James Watkins as director.Daniel Radcliffe was announced as the actor playing the part of Arthur Kipps on 19 July 2010.Two months later, it was announced that Harry Potter co-star Ciarán Hinds would join Radcliffe along with Janet McTeer as Mr and Mrs Daily respectively.Before filming, Radcliffe saw a psychologist so he could better understand his character. The part of Joseph Kipps was played by Misha Handley, who is Radcliffe's real life godson.
The film was planned to be shot in 3D,but that plan was later scrapped. Principal photography officially started on 26 September 2010. The next day, Radcliffe was pictured in costume just outside Peterborough, England.In early October the crew was filming in Layer Marney Tower. Filming officially ended on 4 December 2010.
At the Kapow! Comic Con in London during April 2011, director James Watkins confirmed filming had been completed in December 2010 and post production would go on until June 2011. For its British release, several changes were made in order to qualify for a 12A certificate: Momentum Theatrical, the distributor, arranged to have six seconds cut and for changes to other shots, with some scenes darkened and the sound level reduced on some others. The cuts were never revealed to audiences, but comparing the US and UK cuts of the film reveals that the scenes where the woman hangs from the nursery ceiling and when Lucy Jerome sets herself on fire were cut short in the UK version.
Adaptions